Digital Marketing Strategy.
you're here because...
You’ve tried “a bit of everything”: posts, ads, emails, maybe a new site… but it all feels disconnected.
You don’t need another random tactic. You need a strategy—a simple, numbers-backed plan that connects your offers, your website, your ads, your email, and your time into one machine that actually grows the business.
Is this for you?
This is for the owner who’s tired of guessing.
You’re a good fit for Digital Marketing Strategy if:
- You’re an owner-led business, usually in the low six-figure range, and you’re ready to grow beyond “scrappy.”
- You’ve tried things—boosting posts, hiring freelancers, running a few ads—but it’s all been piecemeal and reactive.
- You’re not afraid of numbers. You might not love them yet, but you’re willing to look at them honestly.
- You want a partner who can see the whole picture and tell you, in plain English:
“Here’s what we’re doing, why it matters, and what to do next.”
What you want:
- Clarity: what are we doing, why, and what’s the priority this month/quarter?
- Focus: which channels and offers actually deserve your time and money?
- Momentum: a system that builds on itself instead of restarting every time you launch something.
What you get out of this
This is the service that makes everything else (Google, Meta, email, SEO, web, CRM, branding) work harder and work together.
With a real strategy in place, you get:
A clear plan for the next 90 days—not just a vague “we’ll test some stuff.”
One source of truth for your goals, numbers, and priorities.
A marketing system built around your actual capacity and margins, not a fantasy version of your business.
This is where we stop doing marketing “because we’re supposed to” and start doing it because the math and mission line up.
What we actually do for you.
This is the glue that brings all four levers together: Strategy & Numbers, Owned Experience, Earned Visibility, and Paid Media.
1. Get clear on your business, not just your marketing
We start with the stuff most agencies never ask about:
- Your offers, margins, and average order value
- How people actually find you today
- Capacity, seasons, and constraints (team, production, time)
- What “success” looks like for you in the next 6–12 months
This isn’t about chasing random revenue goals. It’s about building a plan that fits the business you actually run.
2. Find the few levers that matter most right now
Instead of trying to do everything, we:
- Identify your highest-impact levers (Google Ads, Meta, email, SEO, CRM, brand, web)
- Decide what needs to be fixed, built, or turned off
- Map out a sequence that respects your stage, cash flow, and sanity
The question guiding everything:
“If we do this next, will it give us data and dollars that unlock the next move?”
3. Build your 90-day marketing plan
We turn all of that into a practical roadmap:
- Clear goals and targets (leads, orders, revenue, profit focus)
- Specific projects and campaigns for the next 90 days
- What happens in which channel, and in what order
- What’s required from you vs. what we own
It’s not a pretty slide deck. It’s the plan we actually run.
4. Tie every channel back to your numbers
We connect your strategy to what the numbers say, including:
- Traffic, leads, orders, and revenue
- Acquisition costs and payback periods
- What’s working by channel (Google, Meta, email, SEO, Shopify, offline)
We’re not trying to drown you in data. We’re trying to give you just enough truth to make decisions with confidence.
5. Review, adjust, and build in loops
Strategy isn’t a one-time workshop; it’s a loop.
We:
- Meet regularly to look at the numbers and reality on the ground
- Decide what to keep, what to stop, and what to try next
- Make sure your marketing system evolves with your business—not 6 months behind it
Think of us like a fractional marketing brain + pit crew: you steer the business, we help you decide where to drive and how hard to push.
What we won’t do.
- We won’t hand you a giant strategy document and disappear.
- We won’t push you into channels or tactics that don’t match your stage or margins.
- We won’t sugarcoat what the numbers say.
We will tell you the truth, build a plan around reality, and stay in the loop as you execute—so your strategy doesn’t die in a folder.
Investment.
You’ll always get a clear scope and quote before we start, but here’s how it usually breaks down:
Most strategy work is either:
- A focused strategy project (build your plan), or
- An ongoing strategic partnership (plan + ongoing guidance, with or without execution).
Typical ranges:
- Strategy build (90-day plan + architecture): from $2,000–$4,000+, depending on complexity and how many channels we’re integrating
- Ongoing strategic partnership: usually from $500–$1,500/month, depending on whether we’re also executing services like ads, email, SEO, CRM, and web
If you’re ready to stop duct-taping tactics and start running a real marketing system, this is where we start.