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Your brand isn’t just a logo. It’s how people recognize you in a feed, on a shelf, at an event, or on your site—and decide if you’re “for them” in a split second.

We design practical, flexible branding and graphics that work across your website, socials, packaging, and promotions—without turning you into a totally different business.

Start with the fit check

Is this for you?

You’re a good fit for branding & graphic design if:

  • You’ve outgrown your DIY logo or random Canva mashup.
  • Your website, packaging, and socials all look like they’re from slightly different companies.
  • You’re about to invest in better marketing (Shopify site, ads, email) and want the visuals to keep up.
  • You want a brand that feels like you—but sharper, clearer, and more consistent.

What you want:

  • A logo and visual identity you’re not embarrassed to put everywhere.
  • Clear brand guidelines so you’re not reinventing the wheel every time you make a graphic.
  • Assets that plug straight into your Shopify site, email, and ads with no drama.
start with the fit check.

What you get out of this

This is not about making you “fancy.” It’s about:

  • Being instantly recognizable to your ideal customers.
  • Making your offers and products easier to understand at a glance.
  • Making everything else we do (web, ads, email) hit harder because the visuals work.

You can expect:

A brand system that’s simple enough to use, even if you’re not a designer.

Files and formats that play nicely with the tools you already use (Shopify, Canva, social, print).

A look and feel that supports your growth instead of holding you back.

What we actually do for you.

Here’s how we take you from “we have a logo in a JPG somewhere” to “we actually have a brand.”

1. Get clear on who you are and who you’re for

We start with a short, plain-English discovery:

  • What you sell
  • Who you’re trying to attract
  • How you want people to feel when they interact with your brand
  • What’s already working visually (and what absolutely isn’t)

This gives us a clear direction before we ever open a design tool.

2. Design or refine your core brand

Depending on where you’re starting, we’ll either create a new identity or clean up and systematize what you already have.

That can include:

  • Primary logo + simple variations (for dark/light, square/rectangular, etc.)
  • Color palette with clear, usable guidance
  • Basic typography choices (what fonts to use and where)
  • Simple usage examples so you’re not guessing

We keep it practical. This is a brand you can actually use, not a 60-page “brand book” that gathers dust.

3. Create key graphics & templates

We design a handful of real-world assets you’ll actually use, such as:

  • Social post templates for promos, announcements, and “evergreen” content
  • Simple ad creative frames that fit Meta/Google image specs
  • Graphics for your Shopify site (banners, callouts, highlights)
  • Optional: basic packaging or label direction for food/products

Where it makes sense, we can set these up in tools like Canva, so your team can reuse them without breaking the brand.

4. Prepare assets for your website & marketing

We package everything so it plugs into:

  • Your Shopify build or redesign
  • Your email templates
  • Your Meta and Google ad creative
  • Any simple print or signage needs

If we’re handling your web design and/or marketing, we coordinate so everything launches aligned.

5. Handoff with clear guidelines

You won’t be left guessing.

We give you:

  • A compact brand guide (logo usage, colors, fonts, do’s/don’ts)
  • All final files in the right formats (PNG, SVG, etc.)
  • Links to any shared template folders (like Canva) we’ve set up for you

So whether you work with us long-term or bring in other vendors later, your brand doesn’t get watered down.

What we won’t do.

  • We won’t force you into a “trendy” look that doesn’t fit your audience or personality.

  • We won’t deliver a giant, unusable brand manual you never open.

  • We won’t treat visuals like they exist separately from your website and marketing.

We will build a brand that feels like you, works for your customers, and makes everything else you do more effective.

Investment.

You’ll always get a clear scope and quote before we start, but here’s how it usually breaks down:

Typical ranges:

  • Brand refresh (clean-up + light systemization): from $1,500+

  • Full brand identity (new or from scratch): usually $2,500–$4,000+, depending on complexity and required assets

Branding is separate from your web design project:

  • If you don’t do branding with us, that’s completely fine—you’ll just need to provide solid logo files, colors, and any existing guidelines so we can design your site and campaigns properly.

If those ranges feel doable for a brand you’re proud to put everywhere, it’s worth a conversation.

Start with the fit check